mytheon guide

For consumers, Jebsen Group’s name is very strange, but to bring Porsche, Longines and other luxury brand name, consumers will no longer unfamiliar. With the rise of the Chinese luxury consumer, dealers have gradually started from behind the front.

Yangcheng Evening News: How do you view China’s luxury market?

Haining: China’s luxury goods market is just starting, the current luxury consumer groups is not great, although there are many people who are interested, but very limited amount of purchase. With the accumulation of wealth in China, more people can afford to buy luxury goods.

Yangcheng Evening News: Last year, Jebsen’s turnover increased significantly, with the luxury consumer is concerned?

Haining: The main source of growth in consumer goods, especially high-end consumer goods, including cars, wine and watches is much higher than the average. Now, the car is our main source of growth, this trend also in the future I think it will last long, because people are demand for cars is growing.

Yangcheng Evening News: Many luxury goods companies because do not understand the Chinese market, so the need to provide a channel Jebsen. Once the brand was recognized by the consumer after China, will operate independently, such as Longines watches. How will the face of this Jebsen customers can grow their own independent changes?

Haining: We will adopt different according to different business strategies, such as in the watch industry, our agents are generally high-end, independent, private, watch manufacturer, their technology is well established, have their own production and design team However, as the company is small, so when they want to enter the overseas market through an intermediary, or through our agents to enter.

There are also some new products, they do not understand Chinese, some in Europe are considered high-end products, or is a luxury brand before and never thought to enter the Chinese market, understanding of the market through distributors and customers in China understanding to help them. Dealer behavior is not only a distributor, more importantly, we increased the value of this product.

Tags: luxury, luxury consumption

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